Daisy ad

E288116

Daisy ad was a controversial 1964 U.S. presidential campaign television commercial for Lyndon B. Johnson that used a young girl and a nuclear explosion to imply the dangers of electing his opponent Barry Goldwater.

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Label Occurrences
Daisy ad canonical 1

How this entity was disambiguated

Statements (49)

Predicate Object
instanceOf campaign commercial
political television advertisement
airedDuringCampaignOf 1964 U.S. presidential election
archivedIn Lyndon B. Johnson Presidential Library
surface form: Lyndon Baines Johnson Presidential Library

The American Museum of the Moving Image, Astoria
surface form: Museum of the Moving Image
associatedWithIssue Cold War
nuclear arms race
broadcastRegulatorResponse generated public debate about fairness in political advertising
containsSpokenLine These are the stakes
We must either love each other, or we must die
controversial true
countryOfOrigin United States of America
surface form: United States
createdFor Lyndon B. Johnson campaign
surface form: 1964 Lyndon B. Johnson presidential campaign
director Tony Schwartz
featuresCharacter young girl counting daisy petals
featuresEvent nuclear explosion
firstAiredOn NBC
September 7, 1964
format 30-second commercial
genre attack ad
hasLegacyAs prototype of fear-based campaign advertising
historicalPeriod Cold War
surface form: Cold War era
impliesDangerOfElecting Barry Goldwater
includedIn lists of most influential political ads in U.S. history
influenced later negative political advertising in the United States
language English
lengthInSeconds 60
locationOfFirstBroadcast United States national television
medium television
narrationBy Lyndon B. Johnson (voiceover)
notableFor being aired only once as a paid commercial
impact on political advertising
use of child and nuclear explosion imagery
opposesParty Republican Party
surface form: Republican Party (United States)
partOf United States presidential election, 1964
surface form: 1964 United States presidential election
politicalAlignment Democratic Party
surface form: Democratic Party (United States)
productionCompany Doyle Dane Bernbach
sponsor Democratic Party
surface form: Democratic Party (United States)

Lyndon B. Johnson campaign
supportsCandidate Lyndon B. Johnson
targetAudience American television viewers in 1964
targetsOpponent Barry Goldwater
theme nuclear war
nuclear weapons
peace and security
usedInCampaignOf Lyndon B. Johnson
usesTechnique emotional persuasion
fear appeal
year 1964

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.