“Moonshot!”

E272759

“Moonshot!” is a business and leadership book by former Apple CEO John Sculley, in which he shares strategies and insights on innovation, entrepreneurship, and building high-growth companies.

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“Moonshot!” canonical 1

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Statements (35)

Predicate Object
instanceOf book
business book
leadership book
non-fiction book
author John Sculley
describes leadership insights
strategies for building high-growth companies
strategies for entrepreneurship
strategies for innovation
focusesOn customer-centric strategy
disruptive business models
innovation-driven growth
technology-enabled businesses
genre business
entrepreneurship
leadership
hasAuthorBackground technology industry executive
hasPerspectiveOf former Apple CEO
hasTheme competitive advantage through innovation
entrepreneurial mindset
scaling organizations
visionary leadership
intendedAudience business leaders
entrepreneurs
managers
startup founders
language English
mainSubject business strategy
entrepreneurship
high-growth companies
innovation
leadership
publicationType management literature
sharesExperienceFrom Apple Inc.
surface form: Apple

Pepsi
surface form: Pepsi-Cola

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John Sculley notableWork “Moonshot!”