Bar and Shield logo
E270600
The Bar and Shield logo is the iconic emblem of Harley-Davidson, symbolizing the brand’s heritage in American motorcycle culture.
All labels observed (1)
| Label | Occurrences |
|---|---|
| Bar and Shield logo canonical | 1 |
Statements (47)
| Predicate | Object |
|---|---|
| instanceOf |
brand symbol
ⓘ
corporate logo ⓘ emblem ⓘ trademark ⓘ |
| appearsIn |
Harley-Davidson advertising campaigns
ⓘ
Harley-Davidson licensed products ⓘ Harley-Davidson official documents ⓘ |
| associatedWith |
American motorcycle culture
ⓘ
Harley-Davidson ⓘ
surface form:
Harley-Davidson motorcycles
|
| brandValueRole | core element of Harley-Davidson brand equity ⓘ |
| category |
American corporate logos
ⓘ
Harley-Davidson branding ⓘ |
| color |
black
ⓘ
orange ⓘ white ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| designElement |
bold lettering
ⓘ
contrasting bar across shield ⓘ outlined shield border ⓘ |
| hasShape |
horizontal bar
ⓘ
shield ⓘ |
| industry | motorcycle industry ⓘ |
| inscription |
Harley-Davidson
ⓘ
Motor Cycles ⓘ |
| legalStatus | protected intellectual property ⓘ |
| notableFor | being one of the most recognizable motorcycle logos ⓘ |
| owner |
Harley-Davidson
ⓘ
surface form:
Harley-Davidson Motor Company Group, LLC
|
| registeredAs |
trademark in multiple countries
ⓘ
trademark in the United States ⓘ |
| represents | Harley-Davidson ⓘ |
| symbolizes |
American craftsmanship
ⓘ
freedom ⓘ heritage ⓘ rebellion ⓘ |
| targetAudience |
Harley-Davidson fans
ⓘ
motorcycle enthusiasts ⓘ motorcycle riders ⓘ |
| usedBy |
Harley-Davidson
ⓘ
surface form:
Harley-Davidson Motor Company
|
| usedOn |
dealership signage
ⓘ
helmets ⓘ marketing materials ⓘ merchandise ⓘ motorcycle frames ⓘ motorcycle fuel tanks ⓘ riding apparel ⓘ |
| usedSince | early 20th century ⓘ |
| visualIdentityOf | Harley-Davidson brand ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.