Spotlight

E264025

Spotlight is Snapchat’s short-form video platform that showcases user-generated content in a TikTok-style, vertically scrolling feed.

All labels observed (1)

Label Occurrences
Spotlight canonical 1

How this entity was disambiguated

Statements (48)

Predicate Object
instanceOf feature of Snapchat
short-form video platform
accessMethod dedicated tab in Snapchat
allows submission of Snaps to Spotlight feed
announcedBy Snap Inc.
availability Android
iOS
businessModel ad-supported via broader Snapchat advertising ecosystem
contentFormat short-form video
contentOrientation vertical video
contentSource Snapchat users
contentType entertaining Snaps
developer Snap Inc.
distinctionFromStories Spotlight is centrally curated and algorithmic, not purely follower-based
feedStyle vertically scrolling feed
goal compete with TikTok in short-form video
increase user engagement on Snapchat
interfaceStyle TikTok-style feed
launchDate November 2020
launchRegion Australia
Canada
Denmark
France
Germany
Ireland
New Zealand
Norway
Other selected markets at launch
Sweden
United Kingdom
United States of America
surface form: United States
moderation content reviewed for community guidelines
monetizationModel creator rewards program
parentCompany Snap Inc.
partOf Snapchat
platformType user-generated content platform
primaryApp Snapchat
surface form: Snapchat mobile app
rankingCriteria favorites
shares
skips
user engagement signals
view time
rewardType cash payouts to creators
selectionMethod algorithmic ranking
supports Snapchat creative tools and lenses
music-backed videos
targetAudience Snapchat users interested in short-form video
videoLengthLimit up to 60 seconds (approximate, may change over time)

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Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Snapchat hasFeature Spotlight