Hartman Center for Sales, Advertising & Marketing History

E236262

The Hartman Center for Sales, Advertising & Marketing History is a research center and archival collection documenting the history of advertising, marketing, and sales in the United States.

All labels observed (1)

How this entity was disambiguated

Statements (46)

Predicate Object
instanceOf academic research unit
archival collection
research center
country United States of America
surface form: United States
documents advertising agencies
advertising art and design
advertising campaigns for major U.S. brands
brand management
consumer product advertising
consumer research reports
corporate marketing departments
direct marketing
evolution of advertising techniques in the United States
evolution of marketing strategies in the United States
evolution of sales techniques in the United States
media planning and buying
point-of-sale materials
promotional campaigns
promotional ephemera
retail sales practices
sales catalogs
sales training materials
trade publications
field advertising history
marketing history
sales history
focusesOn history of advertising in the United States
history of marketing in the United States
history of sales in the United States
hasCollectionType archives
audio-visual materials
ephemera
manuscripts
photographs
printed materials
hasFunction documents marketing practices
documents sales practices
preserves historical advertising materials
supports scholarly research
subjectArea branding
business history
consumer culture
corporate communications
market research
mass media
salesmanship

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Rubenstein Rare Book & Manuscript Library hasCollection Hartman Center for Sales, Advertising & Marketing History