App Store Small Business Program

E112742

The App Store Small Business Program is an Apple initiative that reduces App Store commission rates for eligible smaller developers to support their growth and innovation.

All labels observed (1)

Label Occurrences
App Store Small Business Program canonical 1

How this entity was disambiguated

Statements (44)

Predicate Object
instanceOf Apple developer program
app marketplace commission program
administeredBy Apple Developer Program infrastructure
appliesTo iOS apps
iPadOS apps
macOS apps
tvOS apps
watchOS apps
appliesToRevenueType net revenue after refunds and taxes
benefit reduced App Store commission rate
category developer economic initiative
technology business program
commissionAppliesTo in‑app purchases
paid app purchases
commissionRateRevertsTo 30% when developer exceeds 1 million USD threshold
communicationChannel Apple Developer Documentation
surface form: Apple Developer website

Apple press releases
effectiveDate 2021-01-01
eligibilityCriterion applies to developers new to the App Store
applies to existing developers under the revenue threshold
developers earning up to 1 million USD per year in App Store proceeds after Apple’s commission
requires enrollment by the developer
exclusionCriterion developers designated as having a related account that exceeds the revenue threshold
developers exceeding 1 million USD in proceeds in a given year
geographicScope global
goal encourage innovation
reduce App Store commission costs
support small developers
launchAnnouncementDate 2020-11-18
launchYear 2020
operator Apple Inc.
platform App Store
surface form: Apple App Store
policyType App Store commission policy
purpose help developers reinvest more in their businesses
make App Store more accessible to smaller businesses
reducedCommissionRate 15%
relatedTo App Store Review Guidelines
App Store
surface form: Apple App Store

Apple Developer Program
requires active Apple Developer Program membership
standardCommissionRateBeforeProgram 30%
targetAudience indie developers
small app developers
small software businesses

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

App Store policy App Store Small Business Program