The Macintosh Way

E1066530 UNEXPLORED

The Macintosh Way is a book by Guy Kawasaki that offers an insider’s account of Apple’s early Macintosh era and outlines his philosophy of evangelism-driven marketing and product development.

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Macintosh evangelism 1
The Macintosh Way canonical 1

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Guy Kawasaki notableWork The Macintosh Way
Mike Boich notableWork The Macintosh Way
this entity surface form: Macintosh evangelism