Segment
E1038756
Segment is a customer data platform that helps businesses collect, unify, and route user data across various tools and channels for analytics and personalization.
All labels observed (1)
| Label | Occurrences |
|---|---|
| Segment canonical | 1 |
Statements (70)
| Predicate | Object |
|---|---|
| instanceOf |
customer data platform
ⓘ
data infrastructure company ⓘ software as a service ⓘ |
| benefit |
centralizes customer data
ⓘ
enables faster experimentation ⓘ improves data consistency across tools ⓘ reduces engineering effort for integrations ⓘ supports real-time personalization ⓘ |
| businessModel | subscription ⓘ |
| coreFunction |
collect user data from multiple sources
ⓘ
enable personalized experiences based on data ⓘ route user data to multiple destinations ⓘ standardize event data across tools ⓘ unify user data into a single profile ⓘ |
| dataTypeHandled |
custom events
ⓘ
e-commerce events ⓘ event data ⓘ page views ⓘ screen views ⓘ user traits ⓘ |
| deploymentModel | cloud-based ⓘ |
| feature |
APIs for data collection
ⓘ
SDKs for mobile ⓘ SDKs for web ⓘ audience creation ⓘ data filtering ⓘ data replay ⓘ data schema configuration ⓘ data transformations ⓘ data validation ⓘ destinations management ⓘ event tracking API ⓘ integrations with CRM systems ⓘ integrations with advertising platforms ⓘ integrations with analytics tools ⓘ integrations with customer support tools ⓘ integrations with data warehouses ⓘ integrations with marketing tools ⓘ privacy controls ⓘ real-time event forwarding ⓘ role-based access control ⓘ server-side libraries ⓘ user traits management ⓘ workspaces and sources management ⓘ |
| industry |
analytics
ⓘ
data infrastructure ⓘ marketing technology ⓘ |
| productType | customer data platform ⓘ |
| provides |
audience management
ⓘ
customer data collection ⓘ customer data routing ⓘ customer data unification ⓘ data governance tools ⓘ event tracking ⓘ identity resolution ⓘ real-time data streaming ⓘ |
| supportsUseCase |
A/B testing
ⓘ
analytics ⓘ attribution modeling ⓘ business intelligence ⓘ customer engagement ⓘ customer journey analysis ⓘ data warehousing ⓘ marketing automation ⓘ personalization ⓘ product analytics ⓘ |
| targetUser |
data teams
ⓘ
engineering teams ⓘ marketing teams ⓘ product teams ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.