PG Era

E1035082

The PG Era is a period in WWE programming characterized by family-friendly content, reduced violence and adult themes, and a focus on broader mainstream appeal.

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Statements (49)

Predicate Object
instanceOf WWE programming era
era of professional wrestling
aimsTo attract sponsors sensitive to violent or adult content
appliesTo WWE NERFINISHED
associatedWithBranding WWE as sports entertainment
associatedWithCorporateStrategy publicly traded company image for WWE GENERATED
associatedWithExecutive Vince McMahon NERFINISHED
associatedWithNetworkStandards Syfy GENERATED
USA Network GENERATED
characterizedBy family-friendly content
focus on broader mainstream appeal
reduced adult themes
reduced violence
emphasisOn celebrity crossovers and mainstream media
merchandising to children and families
scripted storylines over blood and hardcore violence
follows Ruthless Aggression Era NERFINISHED
introducedOrExpanded Be a STAR anti-bullying campaigns NERFINISHED
Make-A-Wish partnership visibility
languagePolicy reduced use of the word "wrestling" on-air
limitsUseOf blading
chair shots to the head
excessive blood
overt sexual content
profanity
majorEvent Royal Rumble NERFINISHED
SummerSlam NERFINISHED
Survivor Series NERFINISHED
WrestleMania NERFINISHED
majorShow WWE NXT NERFINISHED
WWE Raw NERFINISHED
WWE SmackDown NERFINISHED
marketingTarget children
families
mainstream advertisers
merchandisingFocus PG-rated DVDs and streaming content
partOf WWE history
precedes Reality Era NERFINISHED
prominentStarsInclude CM Punk NERFINISHED
John Cena NERFINISHED
Kofi Kingston NERFINISHED
Randy Orton NERFINISHED
Rey Mysterio NERFINISHED
Sheamus NERFINISHED
The Miz NERFINISHED
ratingStandard TV-PG
startApproximateYear 2008
storylineTone less edgy and violent angles
more comedic segments

Referenced by (3)

Full triples — surface form annotated when it differs from this entity's canonical label.

WWE Divas Championship era PG Era
Ruthless Aggression era (early–mid 2000s) followedBy PG Era
subject surface form: Ruthless Aggression era