Attitude Era

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The Attitude Era was a late-1990s to early-2000s period in the World Wrestling Federation known for its edgy, adult-oriented storylines, larger-than-life characters, and a significant boom in professional wrestling’s mainstream popularity.

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Observed surface forms (1)

Surface form Occurrences
Attitude Era in WWF 1

Statements (100)

Predicate Object
instanceOf historical period in WWE
professional wrestling era
airedOn WWF Monday Night Raw NERFINISHED
WWF SmackDown! NERFINISHED
alsoKnownAs WWF Attitude Era NERFINISHED
associatedWith Monday Night Wars NERFINISHED
centralCharacter Chyna NERFINISHED
Lita NERFINISHED
Mick Foley NERFINISHED
Mr. McMahon NERFINISHED
Sable NERFINISHED
Stone Cold Steve Austin NERFINISHED
The Rock NERFINISHED
The Undertaker NERFINISHED
Triple H NERFINISHED
Trish Stratus NERFINISHED
Vince McMahon NERFINISHED
centralFeud Stone Cold Steve Austin vs. Mr. McMahon NERFINISHED
characterizedBy adult-oriented storylines
anti-hero protagonists
breaking the fourth wall
edgy content
faction warfare storylines
hardcore wrestling matches
increased violence in matches
larger-than-life characters
reality-based storylines
sexualized content
shock value segments
strong language
competedAgainst WCW Monday Nitro NERFINISHED
World Championship Wrestling NERFINISHED
contentRatingTrend more mature themes
countryOfOrigin United States of America
surface form: United States
endApproximateYear 2002
featuredEvent King of the Ring NERFINISHED
Royal Rumble NERFINISHED
SummerSlam NERFINISHED
Survivor Series NERFINISHED
WrestleMania 2000 NERFINISHED
WrestleMania X-Seven NERFINISHED
WrestleMania XIV NERFINISHED
WrestleMania XV NERFINISHED
featuredMatchType First Blood match
Hardcore Championship matches
Hell in a Cell NERFINISHED
I Quit match
Tables Ladders and Chairs match
featuredTitle European Championship GENERATED
Hardcore Championship GENERATED
Intercontinental Championship GENERATED
Tag Team Championship GENERATED
WWF Championship GENERATED
followedBy Ruthless Aggression Era NERFINISHED
impact expansion of WWF global popularity
helped WWF defeat WCW in ratings war
major growth in pay-per-view buys
shaped modern sports entertainment presentation
significant increase in WWF television ratings
influencedBy ECW hardcore style
changing television standards in the late 1990s
competition from WCW
introducedConcept WWF scratch logo branding
marketingSlogan Attitude
merchandisingFocus Austin 3:16 merchandise
The Rock catchphrase merchandise
notableMoment Austin stuns Vince McMahon for the first time
Hell in a Cell match Undertaker vs. Mankind King of the Ring 1998 NERFINISHED
Mick Foley wins WWF Championship on Raw in 1999
Montreal Screwjob aftermath storylines
The Rock vs. Stone Cold Steve Austin WrestleMania X-Seven NERFINISHED
notableStoryline Austin vs. McMahon feud
Corporate Rock storyline
Invasion angle with WCW and ECW
Ministry of Darkness vs. Corporation
partOf history of World Wrestling Entertainment
history of World Wrestling Federation
precededBy New Generation Era NERFINISHED
promotedBy WWE NERFINISHED
World Wrestling Federation NERFINISHED
sawRiseOf Chris Jericho NERFINISHED
Christian NERFINISHED
D-Generation X NERFINISHED
Edge NERFINISHED
Kane NERFINISHED
Kurt Angle NERFINISHED
Mick Foley NERFINISHED
New Age Outlaws NERFINISHED
Stone Cold Steve Austin NERFINISHED
The Brood NERFINISHED
The Corporation faction
The Dudley Boyz NERFINISHED
The Hardy Boyz NERFINISHED
The Ministry of Darkness NERFINISHED
The Rock NERFINISHED
The Undertaker NERFINISHED
Triple H NERFINISHED
startApproximateYear 1997
timePeriod early 2000s
late 1990s

Referenced by (4)

Full triples — surface form annotated when it differs from this entity's canonical label.

Ruthless Aggression era (early–mid 2000s) follows Attitude Era
subject surface form: Ruthless Aggression era
New World Order influenced Attitude Era
this entity surface form: Attitude Era in WWF
Debra Marshall participatedIn Attitude Era