Bloomingdale’s Brown Bag series

E1027302

The Bloomingdale’s Brown Bag series is a line of iconic, logoed shopping bags from the Bloomingdale’s department store, known for their playful size-based names and distinctive brown kraft-paper design.

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Statements (37)

Predicate Object
instanceOf Bloomingdale’s brand asset
retail packaging
shopping bag line
brandOwner Bloomingdale’s NERFINISHED
hasColor brown
hasCulturalRole symbol of upscale department store shopping in the United States
hasDesignFeature Bloomingdale’s logo
minimalist typographic design
playful size-based names printed on bags
hasEnvironmentalAspect paper-based alternative to plastic shopping bags
hasLanguageStyle playful naming convention based on bag size
hasLogoText Big Brown Bag NERFINISHED
Bloomingdale’s NERFINISHED
Little Brown Bag NERFINISHED
Medium Brown Bag
hasMember Big Brown Bag NERFINISHED
Little Brown Bag NERFINISHED
Medium Brown Bag NERFINISHED
various size extensions and seasonal variants
hasNotableCharacteristic distinctive brown paper aesthetic
iconic status in American retail culture
instantly recognizable logo treatment
hasPackagingType paper shopping bag with handles
hasPrimaryFunction brand advertising medium
shopping bag
isAssociatedWith Bloomingdale’s department stores NERFINISHED
New York City retail culture
isDesignedToBe visually simple yet distinctive
isMarketedAs iconic Bloomingdale’s shopping bag
isPartOf Bloomingdale’s customer experience
Bloomingdale’s visual identity
isRecognizedFor clever integration of product size into product name
consistent use of brown paper across sizes
isTypicallyFoundAt Bloomingdale’s store checkout counters
isTypicallyUsedBy Bloomingdale’s customers
isUsedFor carrying purchased merchandise
material brown kraft paper

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Little Brown Bag partOfSeries Bloomingdale’s Brown Bag series