Lance Collins

E1023586

Lance Collins is an entrepreneur best known for creating the BodyArmor sports drink brand.

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Label Occurrences
Lance Collins canonical 1

Statements (26)

Predicate Object
instanceOf businessperson
entrepreneur
associatedWith health-oriented beverages
sports nutrition market
businessModel building beverage brands and exiting via strategic acquisitions
businessStrategy developing challenger brands to incumbents in beverage categories
countryOfBusinessActivity United States NERFINISHED
fieldOfWork consumer packaged goods
functional beverages
sports drinks
focusesOn brand building
marketing to athletes and active consumers
product innovation in beverages
hasCreated BodyArmor NERFINISHED
other beverage brands
hasReputationFor creating successful beverage startups
industry beverage industry
knownFor creating the BodyArmor sports drink brand
founding multiple beverage brands
nationality American
notableFor challenging established sports drink brands with BodyArmor
notableWork BodyArmor NERFINISHED
occupation entrepreneur
role brand creator
founder of BodyArmor
typeOfEntrepreneur serial entrepreneur

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BodyArmor foundedBy Lance Collins