Grinding It Out: The Making of McDonald's

E1007550

"Grinding It Out: The Making of McDonald's" is Ray Kroc's memoir recounting how he transformed a small hamburger stand into the global McDonald's fast-food empire.

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Grinding It Out: The Making of McDonald's canonical 1

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Predicate Object
instanceOf book
memoir
associatedOrganization McDonald's Corporation NERFINISHED
author Ray Kroc NERFINISHED
coAuthor Robert Anderson NERFINISHED
countryOfOrigin United States of America
surface form: United States
depicts Ray Kroc's early career as a milkshake machine salesman
origin of McDonald's as a small hamburger stand in California
describes growth of McDonald's from small hamburger stand to global chain
focusesOn business expansion
entrepreneurship
franchising
salesmanship
genre autobiography
business memoir
hasTheme American Dream NERFINISHED
hard work
innovation in business
persistence
intendedAudience business readers
entrepreneurs
general readers interested in McDonald's history
language English
mainSubject McDonald's NERFINISHED
Ray Kroc NERFINISHED
fast-food industry
mediaType print
narrativePerspective first-person
notableFor detailed description of franchising strategy
insider account of McDonald's rise
portrayal of Ray Kroc's business philosophy
portrays Ray Kroc's partnership with the McDonald brothers
challenges of building a global brand
development of McDonald's franchising system
publisher St. Martin's Paperbacks NERFINISHED
setting United States fast-food market
subjectCategory business history
corporate biography
food industry
timePeriodCovered mid-20th century
title Grinding It Out: The Making of McDonald's NERFINISHED
workChronologyPosition Ray Kroc's primary memoir

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Full triples — surface form annotated when it differs from this entity's canonical label.

Ray Kroc autobiography Grinding It Out: The Making of McDonald's