My Life in Advertising
E1003440
"My Life in Advertising" is a classic autobiographical and instructional book in which pioneering copywriter Claude C. Hopkins explains his principles and experiences that helped shape modern advertising.
All labels observed (1)
| Label | Occurrences |
|---|---|
| My Life in Advertising canonical | 2 |
Statements (38)
| Predicate | Object |
|---|---|
| instanceOf |
autobiographical book
ⓘ
book ⓘ instructional book ⓘ non-fiction book ⓘ |
| author | Claude C. Hopkins NERFINISHED ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| describes |
Claude C. Hopkins' professional experiences
ⓘ
principles of modern advertising ⓘ |
| focusesOn |
consumer behavior
ⓘ
sales-driven advertising ⓘ testing and measurement in advertising ⓘ |
| genre |
advertising
ⓘ
autobiography ⓘ business ⓘ marketing ⓘ |
| hasPart |
case studies of advertising campaigns
ⓘ
practical advice for advertisers ⓘ |
| hasReputation |
influential among copywriters
ⓘ
widely read in marketing circles ⓘ |
| influenced |
copywriting education
ⓘ
direct response marketing ⓘ modern advertising practices ⓘ |
| isConsidered |
classic work on advertising
ⓘ
foundational text in direct response advertising ⓘ |
| language | English ⓘ |
| mainSubject |
Claude C. Hopkins
NERFINISHED
ⓘ
advertising ⓘ copywriting ⓘ |
| oftenPublishedWith | Scientific Advertising NERFINISHED ⓘ |
| targetAudience |
advertising professionals
ⓘ
business owners ⓘ marketers ⓘ students of advertising history ⓘ |
| teaches |
importance of headlines in advertising
ⓘ
importance of offers and incentives ⓘ use of reason-why copy ⓘ use of samples and coupons ⓘ |
| timePeriodDescribed | early 20th century advertising ⓘ |
Referenced by (2)
Full triples — surface form annotated when it differs from this entity's canonical label.