Scientific Advertising
E1003439
Scientific Advertising is a pioneering early 20th-century book on advertising that laid the foundations for modern, data-driven and test-based marketing principles.
All labels observed (1)
| Label | Occurrences |
|---|---|
| Scientific Advertising canonical | 2 |
Statements (50)
| Predicate | Object |
|---|---|
| instanceOf |
book
ⓘ
marketing book ⓘ non-fiction book ⓘ |
| author |
Claude C. Hopkins
NERFINISHED
ⓘ
Claude Hopkins NERFINISHED ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| describedAs |
foundation of modern direct response advertising
ⓘ
pioneering work in advertising theory ⓘ |
| emphasizes |
accountability in advertising
ⓘ
avoiding waste in advertising budgets ⓘ specific, concrete claims ⓘ testing small before scaling campaigns ⓘ understanding the customer ⓘ using coupons and trackable responses ⓘ writing copy that sells ⓘ |
| focusesOn |
consumer psychology
ⓘ
headlines ⓘ measuring advertising results ⓘ salesmanship in print ⓘ split testing ⓘ testing in advertising ⓘ |
| genre |
business
ⓘ
marketing ⓘ |
| hasEdition |
audio edition
ⓘ
digital edition ⓘ print edition ⓘ |
| hasPart | chapter ⓘ |
| hasSubject |
advertising ethics
ⓘ
advertising headlines ⓘ copywriting ⓘ customer benefits ⓘ mail order advertising ⓘ market research ⓘ |
| influenced |
David Ogilvy
NERFINISHED
ⓘ
data-driven marketing ⓘ direct marketing ⓘ modern advertising ⓘ modern copywriting ⓘ |
| isFollowedBy | My Life in Advertising NERFINISHED ⓘ |
| language | English ⓘ |
| mainSubject |
advertising
ⓘ
direct response marketing ⓘ |
| notableQuote | Advertising is salesmanship. ⓘ |
| numberOfChapters | 21 ⓘ |
| publicationYear | 1923 ⓘ |
| publisher | N. W. Ayer & Son NERFINISHED ⓘ |
| targetAudience |
advertising professionals
ⓘ
copywriters ⓘ marketers ⓘ |
| timePeriod | early 20th century ⓘ |
Referenced by (2)
Full triples — surface form annotated when it differs from this entity's canonical label.