brand licensing agency
C53640
concept
A brand licensing agency is a company that helps brand owners extend their brands into new product categories, markets, or territories by identifying, negotiating, and managing licensing partnerships with manufacturers and retailers.
Observed surface forms (2)
| Surface form | Occurrences |
|---|---|
| business and licensing arm | 1 |
| character licensing company | 1 |
Instances (3)
| Instance | Via concept surface |
|---|---|
|
Wildbrain
surface form:
WildBrain CPLG
|
— |
| Sanrio | character licensing company |
| National Basketball Players Inc. | business and licensing arm |