soft brand
C35223
concept
A soft brand is a hotel or hospitality affiliation model that allows independently owned properties to retain their unique identity and operations while benefiting from a larger brand’s distribution, loyalty programs, and marketing support.
All labels observed (1)
| Label | Occurrences |
|---|---|
| soft brand canonical | 1 |
Instances (1)
| Instance | Via concept surface |
|---|---|
| Curio Collection by Hilton | — |