Celebrity-backed brand
C34118
concept
A celebrity-backed brand is a consumer-facing business whose identity, marketing, and perceived value are significantly shaped and promoted by the endorsement, ownership, or active involvement of a well-known public figure.
Observed surface forms (2)
- brand extension of Oprah Winfrey Network ×1
- celebrity fragrance line ×1
Instances (3)
- 818 Tequila
- White Diamonds fragrance line via concept surface "celebrity fragrance line"
- OWN digital platforms via concept surface "brand extension of Oprah Winfrey Network"