television broadcast presenting sponsor
C29236
concept
A television broadcast presenting sponsor is a primary advertiser that financially supports a TV program or event in exchange for prominent brand exposure and association with the broadcast.
All labels observed (2)
| Label | Occurrences |
|---|---|
| presidential debate sponsorship period | 1 |
| television broadcast presenting sponsor canonical | 1 |
Instances (2)
| Instance | Via concept surface |
|---|---|
| Apple Computer (telecast presenting sponsor) | — |
| League of Women Voters as primary sponsor of general-election presidential debates | presidential debate sponsorship period |